Bhilwara: Indian cricket stars Rohit Sharma and Tilak Varma have invested in Bhilwara based textile enterprise Swaraj Sunting Limited, marking a new sports–industry partnership within the growing manufacturing hub of Rajasthan. The investment comes through a preferential allotment of company shares as part of a major capital raising effort.
Both players have been allotted 11,000 equity shares each at a price of ₹236 per share, according to company filings. They are among 199 investors, including notable figures such as Abhishek Mohan Nair, coach of Kolkata Knight Riders, and the father of Indian cricketer Shreyas Iyer, who also participated in the share issue.
Capital Expansion to Strengthen Operations
The textile SME is issuing 43.76 lakh shares, raising ₹103.28 crore in the current round. In addition, the company plans to secure ₹160.41 crore more by issuing convertible warrants — taking its total targeted fundraising to ₹263 crore.
Several financial proposals are expected to be taken up in an upcoming Extraordinary General Meeting (EGM) on December 24, including:
- Approval for loans of up to ₹75 crore
- Increasing the borrowing capacity to ₹1,000 crore
- Mortgaging assets to facilitate business expansion
Company executives say the funds will support the firm’s widening operational footprint and strengthen its position in the textile value chain.
Strong Stock Performance, Cautious Outlook
Swaraj Sunting Limited was listed on the stock market in March 2022 at ₹56 per share. Currently, its stock is trading around ₹280, reflecting significant market appreciation and 59.2% year on year growth over the past five years.
Despite the rise, analysts have advised caution due to concerns linked to:
- Transparency of accounting practices
- Dividend distribution strategy
Market watchers stated that while valuations appear strong, maintaining investor confidence will require consistent governance improvements.
Growing Trend of Athlete Investments
The participation of popular cricketers has drawn attention to the company’s expansion and highlighted a broader shift — Indian athletes increasingly diversifying their investment portfolios into industries such as manufacturing, lifestyle brands and digital sectors.
Industry observers say the association of top sporting talent enhances brand credibility while signaling business confidence in Bhilwara’s evolving textile landscape.
The region has long been recognized as a major hub for yarn and fabric production, and fresh capital infusion is expected to further bolster industrial development and employment opportunities.
With sports icons stepping into strategic investment roles, Swaraj Sunting Limited’s move is being seen as a strong example of cross sector collaboration supporting India’s economic growth ambitions.
